--- description: ¿Qué piensan los usuarios de Marcom Portal? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Marcom Portal gracias a Capterra Chile. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marcom Portal - Opiniones, precios y características - Capterra Chile 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de marcas](/directory/30531/brand-management/software) > [Marcom Portal](/software/115729/marcomcentral-enterprise) # Marcom Portal Canonical: https://www.capterra.cl/software/115729/marcomcentral-enterprise Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.cl/software/115729/marcomcentral-enterprise?page=2) > MarcomCentral le permite a tu equipo acceder a un portal basado en la nube de plantillas de marketing aprobadas que se pueden personalizar y distribuir. > > Veredicto: 83 usuarios lo han valorado con **4.0/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Marcom Portal? MarcomCentral permite que tus recursos en el campo (ventas, marketing regional, socios) personalicen los materiales de marketing en línea dentro de las pautas de marca (y cumplimiento) que has establecido. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.0/5** | 83 Opiniones | | Facilidad de uso | 3.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.1/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funciones | 3.7/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: MarcomCentral - **Ubicación**: Solana Beach, EE. UU. - **Constitución**: 2000 ## Contexto comercial - **Precio inicial**: US$250,00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funciones - Búsqueda/filtro - CRM - Categorización de activos - Control de versiones - Creación de informes y estadísticas - Creación de informes/análisis - Creación de marca personalizable - Directrices de marca - Etiquetado - Gestión de activos digitales - Gestión de campañas - Gestión de contenidos - Gestión de documentos - Gestión de flujos de trabajo - Gestión de metadatos - Gestión de proyectos - Gestión del cambio - Gestión del rendimiento - Herramientas de colaboración - Intranet de franquicias - Programación de trabajos ## Integraciones (en total: 6) - Adobe Acrobat - Infor OS - Marketo Engage - Microsoft PowerPoint - Oracle Eloqua Marketing Automation - Salesforce Marketing Cloud ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Asistencia telefónica - Chat ## Categoría - [Software de gestión de marcas](https://www.capterra.cl/directory/30531/brand-management/software) ## Categorías relacionadas - [Software de gestión de marcas](https://www.capterra.cl/directory/30531/brand-management/software) - [Software de gestión de activos digitales](https://www.capterra.cl/directory/30203/digital-asset-management/software) - [Software para Capacitación de ventas](https://www.capterra.cl/directory/30798/sales-enablement/software) - [Software para franquicias](https://www.capterra.cl/directory/10059/franchise-management/software) ## Alternativas 1. [OnTrack Workflow](https://www.capterra.cl/software/166318/ontrack-workflow) — 4.3/5 (6 reviews) 2. [monday.com](https://www.capterra.cl/software/147657/monday-com) — 4.6/5 (5726 reviews) 3. [Acquia DAM (Widen)](https://www.capterra.cl/software/76774/widen-collective) — 4.4/5 (323 reviews) 4. [Bynder](https://www.capterra.cl/software/122257/bynder) — 4.5/5 (224 reviews) 5. [Paperflite](https://www.capterra.cl/software/163946/paperflite) — 4.9/5 (98 reviews) ## Opiniones ### "MarcomCentral is so great to work with and their functionality is game changing." — 5.0/5 > **Giuliana** | *4 de enero de 2018* | Comercio minorista | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: There are always new features coming out and they really value our feedback to help with future innovations. > > Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface. ----- ### "We had good experience with the product I have used it for about a year and it's fairly simple." — 4.0/5 > **Usuario verificado** | *4 de enero de 2018* | Educación superior | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. > > **Puntos en contra**: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. > > It's a localized place where users can find collateral and promotional items. ----- ### "MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work" — 3.0/5 > **Andrew** | *3 de enero de 2018* | Seguros | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: The capability in a vacuum is awesome. It can do many things, and considers many scenarios that required as part of maintaining a businesses brand. I noticed at the last conference and even in conversations, the desire to listen and consider the challenges customers are facing with regards to system needs. The recent hire of UX support is a tremendous step in a great direction to understand use and process and enhance from a user perspective. I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc. This is where MarcomCentral can shine. > > **Puntos en contra**: The capability in a vacuum is awesome. The product is better promoted than it performs. As the admin, planner, builder, and user, I see all sides. I can see what it can be but struggle with a system with an attitude. Some days, it is so great, and then something stops working or changes and all things go to hell. I need something I can be an ambassador for and believe in. The unpredictability of new releases, adding functionality, changing settings or altering things intended to improve can have unexpected and timely consequences. I can tell the fundamental system was conceived and built by techs, with limited UX exploration or user consideration. > > the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand. ----- ### "I use it on the front and backend" — 4.0/5 > **Usuario verificado** | *4 de enero de 2018* | Comercio minorista > > **Puntos a favor**: I like the most that I can see the edits that I make to the platform live time and make minor edits, such as captions or thumbnail image easily. I like that I can pull reports to see who is ordering and downloading from the site. > > **Puntos en contra**: I do think that there are little nuisances on the back end that add up to be quite time consuming, such as having to re-search for products rather than the search saving. ----- ### "My experience with Marcom has been very positive. Great customer service and support." — 4.0/5 > **Usuario verificado** | *3 de enero de 2018* | Construcción | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: We loved the fact that we were able to customize our portal to our specific needs. This has grown to be a great tool to provide all of our marketing material to our network. > > **Puntos en contra**: It takes some time to get use to the platform and the back end. Features and functionality are great although you will need training. ----- Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.cl/software/115729/marcomcentral-enterprise?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.cl/software/115729/marcomcentral-enterprise) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados