--- description: ¿Qué piensan los usuarios de Vero? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Vero gracias a Capterra Chile. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Vero - Opiniones, precios y características - Capterra Chile 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Vero](/software/132215/vero) # Vero Canonical: https://www.capterra.cl/software/132215/vero Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.cl/software/132215/vero?page=2) > Envía notificaciones push y por correo electrónico que fomenten la participación del cliente y aumenten los ingresos. Mensajería ilimitada desde 125 dólares por mes. > > Veredicto: 30 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Vero? Empresas de comercio electrónico y SaaS ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 30 Opiniones | | Facilidad de uso | 4.0/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.7/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funciones | 4.0/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Vero - **Ubicación**: Sydney, Australia - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: US$54,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop) - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Brasil, Canadá, Estados Unidos, Francia, Irlanda, Japón, Noruega, Países Bajos, Reino Unido, Suecia ## Funciones - A/B Testing - Acciones activadas por evento - Análisis de campañas - App Notifications - Automatización de marketing - CAN-SPAM Compliance - CRM - Campañas de goteo - Campos personalizables - Contenido dinámico - Creación de informes/análisis - Editor WYSIWYG - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de modelos - Gestión de suscriptores - Marketing multicanal - Marketing por correo electrónico - Mobile Optimization - Programación de campañas - Páginas de aterrizaje y formularios web - ROI Tracking - SMS Notifications - Segmentación - Segmentación de clientes - Seguimiento de conversión - Seguimiento de visitantes de la web - Seguimiento por correo electrónico - Third-Party Integrations ## Integraciones (en total: 18) - Amazon Simple Notification Service (SNS) - Branch - Freshpaint - Google Analytics 360 - Hightouch - InnerTrends - Lexer - Mailgun - Mailjet - Make - Panoply - RudderStack - Segment - Snowplow BDP - Stitch … y 3 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 ## Categoría - [Herramientas de email marketing](https://www.capterra.cl/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.cl/directory/30013/email-marketing/software) - [Herramientas de automatización de marketing](https://www.capterra.cl/directory/6/marketing-automation/software) - [Herramientas de notificaciones push](https://www.capterra.cl/directory/30969/push-notifications/software) - [Software de plataformas de marketing All-in-One](https://www.capterra.cl/directory/32155/all-in-one-marketing/software) ## Alternativas 1. [Omnisend](https://www.capterra.cl/software/153508/omnisend) — 4.7/5 (836 reviews) 2. [Mailchimp](https://www.capterra.cl/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.cl/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Salesforce Marketing Cloud](https://www.capterra.cl/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 5. [Benchmark Email](https://www.capterra.cl/software/71152/benchmark-email) — 4.3/5 (195 reviews) ## Opiniones ### "Data Driven Marketing Automation Platform" — 4.0/5 > **Anna** | *20 de enero de 2020* | Internet | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer. > > **Puntos en contra**: The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact. > > I cannot praise Vero’s customer support enough. \[SENSITIVE CONTENT HIDDEN\] are fantastic to work with and have great solutions for my team very quickly. I like the flexibility of Vero where we can do data focused marketing. It is challenging working with a platform with minimal users so you cannot collaborate or find resources, but Vero’s customer-centric approach makes for quick answers. ----- ### "Great event based architecture\!" — 4.0/5 > **Stephen** | *9 de agosto de 2019* | Hospital y atención sanitaria | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest\! > > **Puntos en contra**: We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them. > > Amazing product, but we struggled to "hand it off" to less technical users ----- ### "Compare your automation needs with Vero's capabilities to see if it is a match for you" — 3.0/5 > **James** | *17 de febrero de 2018* | Tecnología y servicios de la información | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking. > > **Puntos en contra**: The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs. ----- ### "Great balance" — 4.0/5 > **Piotr** | *9 de agosto de 2019* | Hospital y atención sanitaria | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: - ease of use - simple features, but right for our needs: event based campaign triggers, localisation, segments - good customer support > > **Puntos en contra**: - slow and sometime unintuitive interface - although it is constantly improving ----- ### "Best emailsoftware I sued" — 5.0/5 > **Christian** | *20 de diciembre de 2022* | Comercio y desarrollo internacional | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The functionality to add external data and user data in a predefined template is something I haven't seen much in other software. It's really easy to implement, especially for users with not a lot of HTML knowledge. We can automate pretty much every campaign with customized data endpoints, in different languages and our personalization has risen to another level > > **Puntos en contra**: Drag and drop editor could be improved with HTML blocks which can be pre-defined, so even users with 0 knowledge can create a mail in the exact same template > > We use Vero for our emailmarketing and multiple automated flows. It has been our biggest channel in generating revenue. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.cl/software/132215/vero?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.cl/software/132215/vero) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados