--- description: ¿Qué piensan los usuarios de Segment? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Segment gracias a Capterra Chile. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Segment - Opiniones, precios y características - Capterra Chile 2026 --- Breadcrumb: [Inicio](/) > [Programas de gestión de datos](/directory/31003/data-management/software) > [Segment](/software/150621/segment) # Segment Canonical: https://www.capterra.cl/software/150621/segment Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.cl/software/150621/segment?page=2) > Segment será la última integración. Simplifica la recolección de datos con una API e integra más de 200 herramientas con solo un botón. > > Veredicto: 72 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Segment? Segment es útil para casi cualquier empresa que desee gestionar su negocio con servicios en la nube. Desde aplicaciones móviles hasta startups de SaaS y comercio minorista tradicional. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.7/5** | 72 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.1/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Segment - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2011 ## Contexto comercial - **Precio inicial**: US$120,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Austria, Brasil, Canadá, Dinamarca, España, Estados Unidos, Finlandia, Francia, Irlanda, Israel, Italia, Luxemburgo, México, Noruega, Nueva Zelanda, Países Bajos, Portugal, Reino Unido y 2 más ## Funciones - Análisis de páginas web - Base de datos de clientes - Captura y transferencia de datos - Cartografiado de datos - Cartografía de relaciones - Conectores de datos - Conformidad con GDPR - Correspondencia y fusión - Creación de informes/análisis - Data Subject Requests (DSR/DSAR) - Descubrimiento de datos - ETL - Extract Transfer Load - Enmascaramiento de datos - Gestión de campañas - Gestión de datos - Gestión de datos maestros - Gestión de la conformidad - Gestión de la información - Gestión del consentimiento - Identificación de cuenta de destino - Identificación de datos sensibles - Importación y exportación de datos - Integración de datos - Migración de datos - Monitorización de brechas de seguridad - Métricas de rendimiento - PIA/DPIA - Perfiles de clientes - Perfiles de datos - Personalización - Personalización de páginas web - Recomendaciones - Segmentación de clientes - Segmentación por comportamiento - Seguimiento de campañas - Seguimiento de la participación - Seguridad de datos - Verificación de identidad ## Integraciones (en total: 73) - AdRoll - Adjust - Adobe Analytics - Aircall - Algolia - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Apptimize - Attribution - Branch Metrics - BugSnag - Chameleon … y 58 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Programas de gestión de datos](https://www.capterra.cl/directory/31003/data-management/software) ## Categorías relacionadas - [Programas de gestión de datos](https://www.capterra.cl/directory/31003/data-management/software) - [Software de gestión de datos maestros](https://www.capterra.cl/directory/31019/master-data-management/software) - [Herramientas de calidad de datos](https://www.capterra.cl/directory/31126/data-quality/software) - [Software de plataformas de datos de clientes](https://www.capterra.cl/directory/31334/customer-data-platform/software) - [Software de personalización](https://www.capterra.cl/directory/30965/personalization/software) ## Alternativas 1. [Google Analytics 360](https://www.capterra.cl/software/177042/google-analytics) — 4.7/5 (8089 reviews) 2. [Mixpanel](https://www.capterra.cl/software/158740/mixpanel) — 4.5/5 (145 reviews) 3. [Tableau](https://www.capterra.cl/software/77260/tableau) — 4.6/5 (2348 reviews) 4. [Amplitude](https://www.capterra.cl/software/158741/amplitude) — 4.6/5 (67 reviews) 5. [Ortto](https://www.capterra.cl/software/131879/autopilot) — 4.6/5 (112 reviews) ## Opiniones ### "This CDP is great if you have a plug & play website, more tricky if you have a custom built website." — 4.0/5 > **Lewis** | *9 de diciembre de 2020* | Productos químicos | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions. > > **Puntos en contra**: The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this\!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive. > > The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort. ----- ### "Flexible user analytics" — 5.0/5 > **Andres** | *23 de noviembre de 2023* | Salud, bienestar y deporte | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent. > > **Puntos en contra**: Some capabilities around the events API is not immediately apparent until you get deeper into it. > > We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items. ----- ### "Data loss and bad customer support" — 1.0/5 > **Or** | *4 de abril de 2016* | Internet > > **Puntos a favor**: Reduce the amount of code that handles analytics and tracking No real alternative > > **Puntos en contra**: Unreliable. Bad customer support. > > At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again. ----- ### "Segment - The Data Layer to Have" — 5.0/5 > **Jonny** | *2 de septiembre de 2019* | Servicios financieros | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy. > > **Puntos en contra**: Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed. > > Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases. ----- ### "All the info you need. In a snap\!" — 5.0/5 > **Guido** | *18 de noviembre de 2020* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing\! It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click. It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see). > > **Puntos en contra**: It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it. ----- Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.cl/software/150621/segment?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.cl/software/150621/segment) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados