Sobre EngageBay

EngageBay es un software de marketing todo en uno sencillo y asequible para adquirir, atraer, consolidar y cerrar clientes potenciales.

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Puntos a favor:

I love using a multiform that can manage all of my data and daily functions in the one place without having to sync and integrate multiple platforms using third party service providers.

Contras:

NO SMS Function However I have been told this is coming soon.

Valoraciones de EngageBay

Evaluación media

Facilidad de uso
4,5
Atención al cliente
4,9
Funcionalidades
4,6
Relación calidad-precio
4,8

Probabilidad de recomendación

8,8/10

EngageBay tiene una valoración global de 4,6 estrellas sobre 5 según las 274 opiniones de usuarios de Capterra.

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Filtrar opiniones (274)

Edo
Edo
field agent/representative en Croacia
Usuario de Linkedin verificado
Materiales de construcción, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Near perfect combination of CRM and Email marketing tools

5,0 hace 2 meses Nuevo

Comentarios: An interesting and good solution for our needs. The user interface is clear and easy to understand and use. workflow is easy to understand and follow.

Puntos a favor:

It's much simpler when You have a good defined and flexible CRM with an Email marketing tool as one service. CRM is especially good and informative, designed mostly for returning clients.

Contras:

Email builder should be better. The campaign dashboard is good but can be improved. Technical support is too pushy and offers things and options that are not needed.

Alternativas consideradas: Moosend

Razones para cambiar a EngageBay: Moosend has several good options but they started to make some changes and increase prices.

Nick
CEO en Barbados
Fabricación de productos eléctricos/electrónicos, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

great value for money software

4,0 hace 3 semanas Nuevo

Comentarios: Its good

Puntos a favor:

It is a comprehensive system that is easy to use, and if the get a problem the help guys are really good

Contras:

I just would like to have the ability to change the user view so that I can have one time quick view and I would love to link Skype

Alternativas consideradas: GoldMine Premium Edition y Salesforce Sales Cloud

Razones para elegir EngageBay: I had used act for 30 years from version 2, but they started to change it from a good CRM system into a moderate marketing system

Software anterior: Act!

Spencer
SDR en España
Aviación y aeroespacial, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Engagebay

3,0 hace 2 meses Nuevo

Puntos a favor:

The customer service is spot on. If you need help, you send a message in the chat and they get back very quickly, with the answers to your problem. If they don´t have the information or they don´t have something that you are looking for they are straightfoward and let you know.

Contras:

I wish there were better ways to track touches to prospects. You can make tags and filters, but there´s no ¨pretty & organized¨ platform in the software that allows you to keep track and view what you have done or need to do (followups) etc.

April
Sales and Marketing Director en RU
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Brilliant all-in-one package

5,0 hace 3 meses

Comentarios: Connected sales and marketing platform has resolved manual intensive activity scheduling. No need to import a new list each month into a separate email marketing platform. Being able to have contacts in multiple list and sophisticated tagging is brilliant. The guys at EB are really helpful with speedy responses, providing video and screengrabs to help. The best experience i had was when i recommended that there should be a report on the dashboard for forms, a couple of weeks later i had an email from EB letting me know that they'd developed the report and added this to the dashboard - couldn't ask for a better service.

Puntos a favor:

A complete package for connected sales and marketing and data and reporting in one place. Previously had a separate CRM system from email marketing platform and as such no integration and ability to see what marketing had gone out to what contact and their response to that, all activities and follow ups were all manually scheduled this has been resolved with EB. Customer service and support is fast and efficient too.

Contras:

Had an issue at first setting up the smtp integration with the correct configuration as we wanted to send mailers using our own email servers, took some backward and forwards between technical teams but was resolved in the end. Being able to email from multiple email addresses is great but I also would love it if we could have multiple email signatures attached to a single user too.

Alternativas consideradas: HubSpot Marketing Hub, ActiveCampaign y Keap

Razones para cambiar a EngageBay: it offered all of the functionality at an affordable price. The only one that would've done everything EB does was hubspot however because we had multiple domains for each of our product this meant hubspot required us to pay for x 2 marketing and sales hubs which wasn't the way we wanted to use the platform nor within our budget.

David
Pres/CEO en EE. UU.
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Superior CRM!

5,0 el mes pasado Nuevo

Comentarios: My experience with EngageBay has been better than expected. Customer support had been lacking from my previous CRM products and services. EngageBay customer support has been outstanding!

Puntos a favor:

Email sequencing is very important to my business. EngageBay provides a very robust email sequencing product.

Contras:

It is not as intuitive as I would like but customer service is very quick to respond to online chat requests.

Nicholas
CSM en Brasil
Software informático, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Review - Engage Bay

5,0 el mes pasado Nuevo

Comentarios: We're loving it!

Puntos a favor:

It's a very powerful tool for what we need - CRM, tickets management, live chat. I also love the way everything can be connected to each other, and the flexibility to create automations, workflows, and views for the software to work exactly as we need. The customer service is awesome as well ! They reply very fast and are always able to help us out.

Contras:

It's far from being a drawback, but precisely due to the fact that everything can be customized, it takes a while to understand how everything works the first time you start using and setting up the platform. But it gets easier very soon as you go.

Henry
RMLO en EE. UU.
Servicios financieros, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

I wish I had known or needed to look for a new CRM sooner!

5,0 hace 2 semanas Nuevo

Puntos a favor:

As I have learned the nuances of this New CRM the Staff has been helpful and I have made the transition with ease and the automations are super awesome work saver and as I explore the other functions I'm sure I will find the same

Contras:

The Calendar function inability to check sub calendars on my calendar software. There the competitors that can say check your primary calendar and then a family calendar to find openings or block your calendar. I have not switched my calendar to this software as a result

Alternativas consideradas: Salesforce Sales Cloud

Razones para elegir EngageBay: They are Cancelling their CRM

Razones para cambiar a EngageBay: All of the other systems were so expensive I would have written my own in Access before I would have switched

chris
chris
CEO en EE. UU.
Usuario de Linkedin verificado
Consultoría de gestión, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

solid all-in-one crm

4,0 el mes pasado Nuevo

Puntos a favor:

While it's not as full-featured as Hubspot, you get almost all of the same features at a much better price. I needed CRM and email marketing with workflows and drip campaigns which would have cost hundreds of dollars if I had stayed with Hubspot.

Contras:

Some minor issues with the calendar - I would like to be able to send a different link for each type of meeting instead of having them all on one page. I had to pay extra to have them remove the EngageBay branding - which was annoying as I thought that it was included in the price.

William Henry
William Henry
VP of Technology and Systems en Australia
Usuario de Linkedin verificado
Estudios de mercado, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

This is a seriously powerful tool for any level of user

5,0 hace 3 semanas Nuevo

Comentarios: Unbelievably impressive!

Puntos a favor:

It is fast, and the automation feature being visual is seriously impressive. The speed you can get things running is amazing. No other CRM can honestly compete, for price and ease EngageBay is a clear leader.

Contras:

The documentation is a little tricky, but if you spend time and carefully review it all makes sense.

Tom
Tom
Founder en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

It Keeps Getting Better

5,0 hace 4 semanas Nuevo

Comentarios: This software made my day, month, and year. Everything is easier now.

Puntos a favor:

We started out looking for an affordable CRM/Email Marketing System that didn't charge by # of Contacts. EngageBay was the most affordable of those we found, but since we had never heard of it, we were skeptical it would be very useful. We were so wrong. This is one of those products that gets better, not worse, the more you dig in into it. It feels like I know a secret that no one else knows. IT HAS EVERYTHING. All in one app. We're saving so much money. We got an entire suite of software with at least 40 modules that we would have had to pay for from other apps (Social, SMS, Sales Management, Appointment Calendar, Ticket System, Live Chat, Integrated Automations, Etc..) We can cancel so many services thanks to this software. We had one issue logging in with the WordPress Apps, but it turned out to be our fault for not reading the manual. We sent a quick chat, and customer service answered on almost instantly. They were fast, very knowledgeable, patient, and kind. That 5-star service made the sale for us. We moved 22,000 contacts from another service that has 5% of the capability of EngageBay. I don't write reviews. But I feel like we got so much for so little that I had to give back. We will be recommending this to all of our small business clients.

Contras:

I can't think of anything yet. We're still on the Honeymoon.

Parminder
Director en India
Administración educativa, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Customer Support

4,0 hace 6 meses

Comentarios: We are able to manage our customers and prospects well. With automations and workflows we are able to set up drip campaign which keep lead warmer and help in conversions.
Email handling is very good, we are able to do email campaigns
We are also using ticketing tool for customer support.
Chat widget is good and used in our multiple sites.
Loved pop up and messages displayed on my different sites , intelligent control through engage bay. If two step pop up capturing phone number with country code and email is given would really solve our business problem and improve our whatsapp integration

Puntos a favor:

Found a very good customer support. My couple of issues were resolved realy fast appreciate same. Easy to use tool, workflows and automations are easy to set up and very useful

Contras:

Additional email purchase is very very expensive. Would love this tool and blindly recommend to all of my community if additional email purchase can be reduced. One additional functionality which can be very useful for business can be scheduling a batch job to run workflow or automation on specific date and time or with specific frequency like daily or weekly. In forms phone number field need to be improved - country code should be captured correctly associated with main phone number

Alternativas consideradas: ConvertKit y ClickFunnels

Razones para elegir EngageBay: More functions and features - single crm tool with most features

Software anterior: Jira

Razones para cambiar a EngageBay: Click funnels is very expensive - but landing pages are awesome will switch to click funnel for landing pages once I have budget Convertkit is very good for email marketing - but engagebay offers full crm solution which both product does not have. Engage bay email functionality is very expensive so will look for integration with convertkit in near future.

Sian
Director en RU
Medios online, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Sophisticated Software

5,0 hace 2 años

Comentarios: We run a number of businesses and use Engagebay for some of our clients. If you need to sort contacts, pick them out based on certain factors and send individual or broadcast emails and/or put them through a pipeline, this is for you. You know you need Engagebay when you're trying to organise your contacts by tags and have so many you're going mad.

Puntos a favor:

How you can really drill down into sorting contacts. It's almost like have a spreadsheet to organise different contacts. We use it for sending individual booking emails alongside broadcast emails. We searched for ages for software that could combine a sophisticated CRM/contact management system alongside email and newsletters - this is the best on the market. The other thing we love is the customer response - there's a chat service and usually someone is on there within minutes of a request and they stick with you until it's fixed. Best on the market - and certainly at this price.

Contras:

The training manuals could be improved - that said, they are always happy and prompt to help - but some of my queries could are general and could have been covered in a manual/video.

Alternativas consideradas: HubSpot CRM

Razones para elegir EngageBay: Lack of features

Software anterior: Sendinblue

Razones para cambiar a EngageBay: Features mainly and then support - they answered questions promptly. I also tried other products before I arrived at Engagebay but although they initially said they could do what I needed, after weeks of frustrating try outs - they didn't - and the support hadn't really listened to what I'd said I needed - Engagebay listened to what I actually needed before I got started and it did what they said.

Respuesta de EngageBay

hace 2 años

Thanks for the review Sian.

Cameron
Owner en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Feature-rich without breaking the bank

5,0 hace 2 años

Comentarios: We love EngageBay and highly recommend it to our clients who want/need a full featured platform that will work across multiple departments, automate regular tasks, and that don't want to pay the high-price and add-on that you have to with many other tools. EngageBay's support team is AMAZING!! Anytime I have a question about something, they are quick to respond, very helpful and knowlegable, just a breath of fresh air to know that I can get a hold of someone when we have issues (which isn't that often, but when we do they are there!).

Puntos a favor:

It is amazing to me how feature-rich the platform is at the cost. More features and functionality than some of the 'big guys' for a fraction of the cost. It is easy to use and train clients on the system, so that is ALWAYS a huge plus for us.

Contras:

Learning curve at first just to understand how it works differently from other systems, but that is not necessarily a con of EngageBay because that is the same for every new platform as each has their own little intricacies.

Respuesta de EngageBay

hace 2 años

Thanks for the great review Cameron. Your words are super encouraging. We will continue to build great features to help small businesses grow their businesses without breaking the bank on expensive bloated software.

Pierpaolo
Pierpaolo
CEO en Italia
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

I've tried it, but now it's our official automation platform...

4,0 hace 2 años

Comentarios: I have tried other platforms, also spending a lot of money on assestment (hubspot, sharpspring, active campaign, etc...). Some of them have too high prices, others don't seem to listen to the request for new features, still others the support is slow to respond. In all the cases I tried something was missing: for EngageBay nothing is missing and the costs are very affordable (it also includes a free version to let my customers try the product).

Puntos a favor:

Quick and easy to use. All very easy. It has everything we need (integration, mail automation, sales automation, lead generation, Android and Ios apps, support ticket e chat for visitors, etc...).

Contras:

It is not possible to program post social (at the moment you can only monitor your profiles, although technical support has assured me that it is in their roadmap). Maybe the pricing model needs to be improved by including web analytics per user in the basic version and offering a monthly block of "no branded" emails.

Alternativas consideradas: HubSpot Marketing Hub, ActiveCampaign y SharpSpring from Constant Contact

Software anterior: SharpSpring from Constant Contact

Respuesta de EngageBay

hace 2 años

Thanks for the review and feedback Pierpaolo Villano.

Marcello
CEO en Brasil
Tecnología y servicios de la información, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

A Magic wand

5,0 hace 2 años

Comentarios: I am very satisfied with EngageBay, I see my company as advanced user of EB, when we got stuck with something, they are always ready to listen and enhance the tool to achieve the desided feature and make the tool even better!

Puntos a favor:

Easy of use, easy of implement, easy of integrate!

Contras:

Webinar features, landing pages does not support reusable headers and footers, no option to build own templates. Missing Social Software Analytics

Alternativas consideradas: Zoho CRM, Pipedrive, Dynamics 365 y Salesforce Sales Cloud

Razones para elegir EngageBay: Features, dashboards.

Software anterior: Zoho CRM, Pipedrive, Dynamics 365 y Salesforce Sales Cloud

Razones para cambiar a EngageBay: Flexibility, pricing model, all in one, Sales, Marketing and Support... no need to have lots of tools.

Respuesta de EngageBay

hace 2 años

Thanks for the review Marcello. Our landing pages can now support reusable headers and footers. We have developed this feature and it is currently in QA and should go live in a couple of days. We already have the feature to build new landing templates from scratch. You can also code your own ones too. Please check it out and we would glad to help if needed.

Kamran
CEO en Pakistán
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Its really an alternative to HubSpot and Agile CR<

5,0 hace 10 meses

Comentarios: It has been a great experience and i onboarding is super easy.

Puntos a favor:

Well I tried several CRMs which include ZOHO CRM PLUS, AGILE ENTERPRISE, and Hubspot for a while. Most CRMs have same functionalities but when it comes to pricing its way different. Engagebay has everything which Agile, ZOHO, Hubspot has but at a fraction of the cost. When you are running a digital business you probably have thousand of leads or contacts who you want to nurture and with limited contacts you cant do miracles. Engagebay has give me unlimited storage of contacts and i can send 50,000 emails a month without connecting any other email app like sendgrid or mailchimp. Other thing is support, their 24 hours support is awesome and team is also cooperative as well. Therefore, you should try this since it has everything which a high end CRM has but at fraction of the cost. I would highly recommend EngageBay to use.

Contras:

Engagebay has give me unlimited storage of contacts and i can send 50,000 emails a month without connecting any other email app like sendgrid or mailchimp. Other thing is support, their 24 hours support is awesome and team is also cooperative as well

Erlan
Digital Marketing Strategist en Indonesia
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Engagebay is awesome

5,0 el mes pasado Nuevo

Comentarios: I think engagebay was best all in one marketing tools with friendly budget

Puntos a favor:

EngageBay help me doing all-in-one marketing, sales, and support CRM in one software. I love The UI and UX its simple but powerfull and eazy to use

Contras:

its prepect, but has a lower limit in workflow automation

Alternativas consideradas: HubSpot Marketing Hub

Razones para elegir EngageBay: Price costly for small business

Software anterior: HubSpot Marketing Hub

Razones para cambiar a EngageBay: price is friendly with small business

Hans
Business Developer en Vietnam
Artículos de lujo y joyería, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Our number-one-choice of CRM-systems

5,0 hace 7 meses

Comentarios: Engagebay is incredibly user friendly and offers an incredible amount of functions, with all of them having been implemented very well.
While other CRMs only offer sales functions for a high price, without further marketing campaign management, Engagebay does all that for a low price.

Puntos a favor:

- Smart and user-friendly interface - Incredible functionality - Highly cost effective - Instant customer support - Encompassing Marketing and Sales management, all in one - Great storage capacity for contacts, images, etc.

Contras:

Perhaps some optimization of contact management, other than that nothing really.

Alternativas consideradas: Capsule, Zoho CRM, Insightly, ActiveCampaign, Pipedrive, Bitrix24 y HubSpot CRM

Software anterior: Pipedrive

Razones para cambiar a EngageBay: Better functionality, fair price, more capacity

Matthew
IT en Canadá
Ingeniería industrial o mecánica, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

8 Month use Review

4,0 hace 2 años

Comentarios: Software is overall nice some features are missing and some on the current ones are limited but overall its very easy to use and hope to see where the software goes to into the future

Puntos a favor:

The software is nice to use some features are pretty self-explanatory, but there are some features that are missing maybe adding like a module based system where you are able to create and customize modules to your liking, which our previous CRM system was able to do wish there was a function like so.

Contras:

Some features are missing, or are under development but the current ones available are fine for now but as the industry grows your CRM should be able to adapt otherwise it's not good

Respuesta de EngageBay

hace 2 años

Thanks for the review Matthew. We look forward to receiving all the customer feedback and making EngageBay the best marketing and sales software for growing companies.

Bernadette
Marketing Manager en EE. UU.
Bienes de consumo, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Excellent Customer Service, Mostly Easy to Use

5,0 hace 11 meses

Puntos a favor:

It offers lots of features that a small but growing business can access. The support team are incredibly helpful (and quick to respond) if you ever have trouble figuring something out. There are also plenty of free resources such as articles and videos.

Contras:

Yes, there are some features such as the ability to view what list(s) a contact belongs to from their profile in the marketing hub, and the ability to forward tickets to other emails in the service hub. Some tasks require work-arounds to accomplish. The support team gladly take suggestions for improvements though, and the program is always improving.

Alternativas consideradas: HubSpot Marketing Hub

Razones para elegir EngageBay: Salesforce wasn't offering enough with their basic membership. EngageBay offers service, marketing and sales capabilities at a fraction of the cost. EngageBay is much more user-friendly and intuitive.

Software anterior: Salesforce Sales Cloud

Razones para cambiar a EngageBay: More affordable for small business

Hafizah
Hafizah
Assistant Manager Business Development en Malasia
Usuario de Linkedin verificado
Telecomunicaciones, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Everything under one roof

5,0 el año pasado

Puntos a favor:

EngageBay cover all of any business needs, from task managing to customer support platform. I mainly use it to collaborate on task and project. It comes with good communication hub that let us to have a quick and swift connection between us to discuss on the task and project.

Contras:

As this software is packed full with features, it can be quite confusing to use it for the first time, and to choose the correct tool that i need to running the project objective that i has planned. The manual guide is not too detail and not very helpful for me.

Angus
Director en Australia
Tecnología y servicios de la información, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

A great priced and featured all in one CRM. We moved from Hupspot to EngageBay and love it.

5,0 hace 12 meses

Comentarios: Overall experience is fantastic.
We have not even started the marketing side yet so we are looking forward to that.
If you want an affordable CRM that does just about everything you need at a price that is actually affordable then EngageBay is a great choice.

Puntos a favor:

It is fast and simple to use. We live in deals and task most of the time and it gives you all you need. Support is amazing. I have even made product change suggestions and some were implemented in a few days. That is amazing.

Contras:

We wish we could easily change the sort order of the deals when in tablet mode to the order we want (custom order). Sometime we want to just call a selected few clients in a day and it would be nice to just show them or put them at the top of the list. A small con but still a con.

Saurabh
Saurabh
Marketing Head en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Outstanding Marketing Automation Platform

5,0 hace 7 meses

Comentarios: Overall, I will recommend Engagebay to all my colleagues in the marketing world. Simply outstanding tool. Its truly all in one marketing tool

Puntos a favor:

I love the marketing automation, landing pages, email broadcast feature of the tool. Above all, I love the pricing of the tool. Early-stage startups like us who have no marketing budget, but still want to initiate marketing will love it.

Contras:

List management needs improvement. But, I am confident that they will improve it for sure.

Alternativas consideradas: Zoho Marketing Automation, ActiveCampaign, Freshsales, Sendinblue, Keap, Mailchimp y HubSpot CRM

Razones para elegir EngageBay: Zoho Campaigns is not good (simply put - its bad marketing tool). So, we looked alternative and switched to Engagebay, which served our needs

Software anterior: Zoho Campaigns

Razones para cambiar a EngageBay: EngageBay is a cost-effective tool, simply put alternative to super expensive Hubspot

Na
mARKETING en RU
Salud, bienestar y deporte, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

We're pleased we made the change to EngageBay

5,0 hace 8 meses

Comentarios: Positive experience. We moved from using multiple platforms for email, sales etc to this one. It worked out a lot cheaper doing this, but also we're more streamlined working across the different teams.

Puntos a favor:

It has a lot to offer, from using it to manage sales, to social scheduling to sending email campaigns and reporting. It is a one-stop-shop for all your needs. I can also see that they're constantly working to improve it and add more features which is fab. Their customer service via the chat box is great too, you never have to wait for support, there is always someone on hand.

Contras:

There are some aspects that I struggle with a little bit, such as not being able to check the personalization on an email campaign prior to sending it. The social scheduling side has been a little clunky for me too.

Paul
CEO en EE. UU.
Software informático, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great alternative to HubSpot

4,0 hace 2 días Nuevo

Comentarios: Way less expensive than HubSpot which we were recommended to use and is overly complex and costly. This has become a centrepiece of our software and we are considering white-labelling it for our own client's use.

Puntos a favor:

One place to track all leads and their communication. Easy integration with Twilio for voice and SMS and provides for 2-way texting (many others don't). Great sales pipeline tracking and easy-to-send campaigns.

Contras:

Reports could bebetter. In particular, we're unable to determine who are the most active contacts ie. times they have viewed or opened an email, responded to texts, clicked on a CTA, called us. This would help us target the most likely prospects. Instead, we do this somewhat manually.