---
description: ¿Qué piensan los usuarios de BigCommerce? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de BigCommerce gracias a Capterra Chile.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: BigCommerce - Opiniones, precios y características - Capterra Chile 2026
---

Breadcrumb: [Inicio](/) > [Plataformas de comercio electrónico](/directory/3/ecommerce/software) > [BigCommerce](/software/131883/bigcommerce)

# BigCommerce

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> BigCommerce te permite personalizar tu sitio, administrar envíos y pagos y enumerar tus productos en Amazon, eBay y Facebook.
> 
> Veredicto: 337 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa BigCommerce?

Para startups, pymes y clientes empresariales que buscan vender productos en línea.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.4/5** | 337 Opiniones |
| Facilidad de uso | 4.2/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.2/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.1/5 | Basado en las opiniones generales |
| Funciones | 4.2/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: BigCommerce
- **Ubicación**: austin, EE. UU.
- **Constitución**: 2009

## Contexto comercial

- **Precio inicial**: US$39,00
- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (móvil), iPhone (móvil)
- **Idiomas admitidos**: alemán, chino, español, francés, inglés, italiano, neerlandés, portugués, sueco, ucraniano
- **Países disponibles**: Alemania, Australia, Canadá, España, Estados Unidos, Francia, Irlanda, Italia, Japón, Malasia, México, Nueva Zelanda, Países Bajos, RAE de Hong Kong (China), Reino Unido

## Funciones

- API
- Acceso móvil
- CRM
- Carro de compra
- Catalog Management
- Control de inventario
- Creación de informes y estadísticas
- Creación de informes/análisis
- Edición en tiempo real
- For Small Businesses
- Formas de pago
- Generador de tiendas electrónicas
- Gestión de SEO
- Gestión de canales
- Gestión de comercio electrónico
- Gestión de contenidos
- Gestión de descuentos
- Gestión de envíos
- Gestión de impuestos
- Gestión de ingresos
- Gestión de inventarios
- Gestión de modelos
- Gestión de opiniones
- Gestión de pedidos
- Gestión de promociones
- Gestión de páginas web
- Importación y exportación de datos
- Integración del mercado
- Marketing multicanal
- Marketing por correo electrónico
- Optimización de inventario
- Pagos electrónicos
- Plantillas prediseñadas
- Puntos de contacto con el cliente
- Relanzar cestas abandonadas
- Renovaciones
- Seguimiento de inventario
- Seguridad de datos
- Third-Party Integrations

## Integraciones (en total: 22)

- Birdeye
- Brightpearl
- Extensiv Order Management
- Google Ads
- HubSpot Marketing Hub
- Instagram
- Keap
- Mailchimp
- Meta for Business
- NetSuite
- PayPal
- PayPal Commerce Platform
- QuickBooks Online Advanced
- ShippingEasy
- Square Point of Sale

… y 7 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Plataformas de comercio electrónico](https://www.capterra.cl/directory/3/ecommerce/software)

## Categorías relacionadas

- [Plataformas de comercio electrónico](https://www.capterra.cl/directory/3/ecommerce/software)
- [Software de carrito de compra](https://www.capterra.cl/directory/30848/shopping-cart/software)
- [Software de comercio electrónico para pequeñas empresas](https://www.capterra.cl/directory/31259/small-business-ecommerce/software)
- [Software de comercio electrónico multicanal](https://www.capterra.cl/directory/31281/multi-channel-ecommerce/software)
- [Software de plataforma de comercio electrónico B2B](https://www.capterra.cl/directory/31821/b2b-ecommerce-platform/software)

## Alternativas

1. [Shopify](https://www.capterra.cl/software/83891/shopify) — 4.5/5 (6667 reviews)
2. [Wix](https://www.capterra.cl/software/169007/wix) — 4.4/5 (10606 reviews)
3. [WooCommerce](https://www.capterra.cl/software/187800/woocommerce) — 4.5/5 (1040 reviews)
4. [Squarespace](https://www.capterra.cl/software/143461/squarespace) — 4.5/5 (3384 reviews)
5. [PrestaShop](https://www.capterra.cl/software/134005/prestashop) — 4.3/5 (331 reviews)

## Opiniones

### "Great budget host\!" — 4.0/5

> **Jeremiah** | *27 de diciembre de 2025* | Marketing y publicidad | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Ease of use, integration capabilities, clean UI, organization of most used features were easy to find.
> 
> **Puntos en contra**: Random glitches, some add-ons stated they were compatible but were in fact not, some issues with image uploads.
> 
> Overall it was actually a great product to use and if I were to open an ECommerce site myself, I would consider them again.

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### "Flexible, Scalable Platform for Complex Catalogs and Hybrid D2C + B2B" — 5.0/5

> **Frank** | *14 de marzo de 2026* | Suministros y equipo para empresas | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: One of BigCommerce’s biggest strengths is its true hierarchical category structure. When we replatformed from WooCommerce, we evaluated BigCommerce Enterprise against Shopify Plus, and Shopify’s Collections simply couldn’t replicate our deep category/subcategory structure without relying on apps. BigCommerce supports this natively, which made SEO planning and catalog organization much cleaner for us. &#10;&#10;Another standout is BigCommerce’s native product customization capabilities. The platform lets you add required acknowledgements, collect customer input via text or choice fields, and use the Product Pick List to let shoppers add compatible accessories or components directly from a product page. For anyone selling modular or configuration‑heavy products, this built‑in flexibility is extremely useful and reduces the need for app‑based workarounds. &#10;&#10;The Promotions editor is also very capable. I once suggested adding the ability to cap a percentage-based discount by a dollar amount, and that functionality eventually became available, which helps for certain promotional structures. For B2B, BigCommerce’s pricing tools are practical and flexible. On Enterprise, we choose between Customer Groups, Price Lists, or the Promotions engine depending on what fits the scenario, as each tool serves a distinct purpose. We also like that we can run D2C and B2B on the same platform—one catalog and promotions engine, with B2B‑specific pricing/visibility where needed—without maintaining separate stacks.&#10;&#10;The app ecosystem is solid as well. Shopify still leads in sheer quantity, but BigCommerce generally has strong options in each major category, and what’s available tends to serve mid‑market needs well. Theme customization has also been approachable for us. Because the theming system relies on standard web technologies, the theme editor and Script Manager made it easy to add small JavaScript calculators, light CSS tweaks, and other front‑end adjustments using only basic coding skills and some help from AI—work that would have otherwise required hiring a developer. Support has also been reliable overall, and after we upgraded from Pro to Enterprise, the responsiveness and depth of technical investigations noticeably improved.
> 
> **Puntos en contra**: The built‑in AI copywriter isn’t particularly strong, so we rely on external AI tools for generating product descriptions. The biggest limitation for us is the lack of broader third‑party support for Multi‑Storefront and Multi‑Location. BigCommerce provides both features, but many OMS, ERP, and inventory systems still don’t integrate with them in a way that makes a single‑backend, multi‑storefront setup truly practical. The potential is there, but until the ecosystem catches up, we maintain separate stores. &#10;&#10;Another issue is the way BigCommerce presents its negotiated or preferred card rates with Braintree on the pricing page. The advertised rates look very attractive, but in practice there was no clear path to obtaining them. Documentation didn’t explain how qualification works, support redirected us to Braintree, and even after meeting the listed conditions, it became evident that the rates weren’t realistically accessible. We eventually negotiated with other gateways and moved on. BigCommerce’s newer BigCommerce Payments offering for non‑Enterprise plans lists rates that seem much closer to what merchants actually see in reality. &#10;&#10;On the search side, Semantic Search was announced for 2024 but still hasn’t materialized. Meanwhile, Shopify’s native search has improved significantly, so BigCommerce currently lags unless you use a third‑party search solution. BigCommerce appears more focused on agentic search initiatives and Feedonomics Surface, which doesn’t help onsite search relevance today.
> 
> We replatformed from WooCommerce, launched on BigCommerce Pro, and upgraded to Enterprise within our first year as early growth exceeded expectations. Day‑to‑day, BigCommerce has been stable and low maintenance, which was a noticeable improvement over the hosting, updating, and plugin‑management overhead we dealt with previously. The platform has also scaled cleanly with our operational needs without forcing us into architectural changes or heavy refactoring as we grew. &#10;&#10;On our Enterprise agreement, the trailing‑12‑month overage model was the hardest part to model; clarify how yours works, and if you’re pacing over your tier before renewal, a mid‑contract upgrade can be cheaper than riding rolling overages. While broader third‑party support for Multi‑Storefront/Multi‑Location and a more modern native search experience would be welcome, BigCommerce overall has been reliable, capable, and straightforward to grow with.

-----

### "Do your research and make sure your demo is thorough" — 3.0/5

> **Lauren** | *5 de febrero de 2026* | Dispositivos médicos | Valoración de la recomendación: 2.0/10
> 
> **Puntos a favor**: The customer facing website looks good.  I like the scrolling banner that runs across the home page, although I wish you could add another image or two.
> 
> **Puntos en contra**: It is very difficult to manipulate the templates that are set.  It is especially difficult to set up promotions.  Often when making changes to one area, it removes or changes information in another area.
> 
> Less than spectacular.  Whenever I need to make changes, it takes much longer than I think it should take.  The links for help don't answer the question you are looking for and send you to additional links that still don't solve the problem

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### "Great Product" — 5.0/5

> **Scott** | *10 de abril de 2025* | Productos cosméticos | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Its user friendly, and easily customizable.
> 
> **Puntos en contra**: Nothing comes to mind, I really like using the platform
> 
> 10 out of 10, great product and exceptional support

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### "BigCommerce Meets Your eCommerce Selling Needs" — 4.0/5

> **Melissa** | *13 de junio de 2025* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: I like the ease of product editing, the robust app marketplace, and the customer support. Thye have made improvements over the years to the UI, making it easier to customize, and you can work with many partners to customize your store.
> 
> **Puntos en contra**: I like the reporting capabilities and options the least. They seem limited and challenging to customize. I wish there were more out-of-the-box reporting options, particularly for products with variants. I would also like them to improve B2B Ninja, the quoting tool they purchased.
> 
> We have been using BigCommerce for nearly 8 years, and I have been pleased with the breadth of options we have to integrate other apps to enhance its use. We use B2B Ninja for our quoting tool, which integrates with BigCommerce (and they recently purchased), saving our staff order entry time.

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