--- description: ¿Qué piensan los usuarios de Blackbaud Luminate Online? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Blackbaud Luminate Online gracias a Capterra Chile. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Blackbaud Luminate Online - Opiniones, precios y características - Capterra Chile 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Blackbaud Luminate Online](/software/134915/luminate-online-marketing) # Blackbaud Luminate Online Canonical: https://www.capterra.cl/software/134915/luminate-online-marketing Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.cl/software/134915/luminate-online-marketing?page=2) > Herramienta de automatización de marketing que permite la recaudación de fondos online a través de campañas dinámicas de correo electrónico. > > Veredicto: 34 usuarios lo han valorado con **3.7/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **3.7/5** | 34 Opiniones | | Facilidad de uso | 3.0/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 2.9/5 | Basado en las opiniones generales | | Funciones | 3.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Blackbaud - **Ubicación**: Charleston, EE. UU. - **Constitución**: 1981 ## Contexto comercial - **Público objetivo**: 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funciones - A/B Testing - Acceso móvil - Acciones activadas por evento - Análisis de campañas - Automatización de marketing - CAN-SPAM Compliance - CRM - Campañas de goteo - Campos personalizables - Creación de informes y estadísticas - Creación de informes/análisis - Cualificación de leads - Editor WYSIWYG - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de modelos - Gestión de suscriptores - Marketing multicanal - Marketing por correo electrónico - Marketing social - Mobile Optimization - Programación de campañas - Páginas de aterrizaje y formularios web - ROI Tracking - Segmentación - Segmentación de clientes - Seguimiento de conversión - Seguimiento de visitantes de la web - Seguimiento por correo electrónico - Third-Party Integrations ## Integraciones (en total: 1) - Blackbaud Merchant Services ## Opciones de asistencia - Asistencia 24/7 - Chat ## Categoría - [Herramientas de email marketing](https://www.capterra.cl/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.cl/directory/30013/email-marketing/software) - [Herramientas de automatización de marketing](https://www.capterra.cl/directory/6/marketing-automation/software) - [Software de recaudación de fondos](https://www.capterra.cl/directory/20047/fundraising/software) - [Programas de gestión de donaciones](https://www.capterra.cl/directory/30548/donation-management/software) - [Software para asociaciones sin ánimo de lucro](https://www.capterra.cl/directory/30805/nonprofit/software) ## Alternativas 1. [Givebutter](https://www.capterra.cl/software/172048/givebutter) — 4.8/5 (871 reviews) 2. [DonorPerfect](https://www.capterra.cl/software/2698/donorperfect-fundraising-software) — 4.5/5 (1394 reviews) 3. [Donorbox](https://www.capterra.cl/software/156860/donorbox) — 4.8/5 (625 reviews) 4. [Bloomerang](https://www.capterra.cl/software/131207/bloomerang) — 4.7/5 (1287 reviews) 5. [Bonterra Network for Good](https://www.capterra.cl/software/111128/bonterra-guided-fundraising) — 4.6/5 (936 reviews) ## Opiniones ### "Horrid, stay away\!" — 1.0/5 > **Usuario verificado** | *10 de abril de 2018* | Internet > > **Puntos a favor**: Nothing. Since this space has to be filled with 100 characters I will reiterate that there is nothing positive to say about this platform. > > **Puntos en contra**: Blackbaud is a hydra with a thousand heads and zero direction. It's products, including Luminate, are archaic and outdated, lacking in user experience, features and functionality. Platform support is laughable. Choose an alternative and stay far, far away\! ----- ### "Long time user review" — 4.0/5 > **Amy** | *25 de julio de 2022* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The things I like most about Luminate are; It is a very powerful tool, it does a LOT. Email, newsletters, donation forms, donation management. It is easy to access from anywhere. It is highly customizable with the right skills. > > **Puntos en contra**: The things I dislike are: It takes a very long time to learn how to use it well. I have been using it for over 14 years and still feel like I have barely scratched the surface. A bit outdated. While they relatively recently made it able to accept organization gifts, that functionality was never fully built out, is clunky, and less than great. The integration with RE is not great. I wish it were more seamless. Doesn't feel especially up-to-date, no major updates or changes in years and years ----- ### "The Tool That Turned Donors Away: A Backend and Frontend Letdown" — 1.0/5 > **Bonnie** | *22 de febrero de 2025* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: Honestly, we didn't like much about Luminate. I'm trying to think of a single thing that worked well and I'm struggling. I mean, at the end of the day, you could send emails, have an event site, and donation forms? The basic functionality was there. > > **Puntos en contra**: Blackbaud just abandoned the software once it was purchased. It was an absolute nightmare to use on the backend. The email builder was ridiculous. In particular, the event site admin side was horrible. You shouldn't have to hire an outside company to create your event site within a tool that is supposed to make it easy to use. Both the backend and front experience with the donation forms was so complex. When we moved away we saw an instant incredibly rise in conversion rate. > > Luminate was incredibly frustrating to use both on the backend and the front. Our donors regularly voiced how frustrated they were with it. Our experiences with our account reps was less than desireable. ----- ### "Luminate Online" — 4.0/5 > **Amanda** | *2 de marzo de 2022* | Hospital y atención sanitaria | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Robust nature of software, both donations and emails in one space plus the ability to create donor-centered web spaces > > **Puntos en contra**: Not user friendly - the interface has a STEEP learning curve. Implementation requires an outside consultant or additional services from Blackbaud. ----- ### "Luminate Online Review" — 5.0/5 > **Kaitlyn** | *6 de julio de 2021* | Educación superior | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The analytics in Luminate Online (LO) are the best feature. You are able to get analytics in real-time by refreshing the page. The stats are up to date always and provide accurate numbers. > > **Puntos en contra**: The email builder itself is not that user-friendly. I always have a tough time with transferring over templates. Luminate adds/deletes spaces, changes fonts and font sizes consistently. > > Overall experience is good with Luminate. Although we have to test many times to ensure the template looks good in the email structure, the system itself is great for scheduling, uploading lists, analytics, and more. ----- Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.cl/software/134915/luminate-online-marketing?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.cl/software/134915/luminate-online-marketing) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | pt | | | pt-PT | | ----- ## Datos estructurados