Instapage

¿Quién usa Instapage?

Equipos y agencias de marketing

¿Qué es Instapage?

Instapage es el líder en optimización posterior al clic y maximiza las conversiones para anunciantes y profesionales del marketing al permitirles crear, personalizar y optimizar las experiencias posteriores al clic a escala. Con más de un millón de páginas de destino con una tasa de conversión promedio superior al 22 %, Instapage está ayudando a 15 000 clientes en 100 países a sacar más valor de sus campañas.

Información sobre Instapage

Instapage

https://www.instapage.com/

Fundada en 2012

Vídeo de Instapage
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Resumen de precios de Instapage

Instapage no tiene versión gratuita, pero ofrece una prueba gratis. La versión de pago de Instapage está disponible a partir de US$199,00/mes.


Precio inicial

US$199,00/mes

Versión gratuita

No

Prueba gratis

Instapage: implementación y asistencia

Asistencia

  • En horario ininterrumpido (atiende un representante)
  • Horas laborables
  • En línea

Implementación

  • En la nube, SaaS, web

Formación

  • En directo en línea
  • Seminarios web
  • Documentación

Funciones de Instapage

  • Análisis de elementos
  • Análisis de páginas web
  • Cartografía de comportamientos
  • Cartografía radial
  • Cartografía territorial
  • Mapas dinámicos
  • Mapas integrables
  • Panel de comunicaciones
  • Para las ciencias
  • Para ventas

Lista completa de Herramientas de mapas de calor

  • Análisis de relevancia estadística
  • Análisis del embudo
  • Editor visual
  • Encuestas
  • Mapas térmicos
  • Programación de tests
  • Páginas de aterrizaje y formularios web
  • Segmentación de campañas
  • Segmentación por público
  • Test A/B
  • Test multivariante

Lista completa de Herramientas para A/B testing

  • Análisis de contenidos
  • Gestión de la experiencia
  • Marketing de cuentas
  • Motor de recomendaciones
  • Perfiles de clientes
  • Personalización de páginas web
  • Pruebas A/B
  • Relanzar cestas abandonadas
  • Segmentación contextual
  • Segmentación de campañas
  • Segmentación por comportamiento

Lista completa de Software de personalización

  • Análisis
  • Arrastrar y soltar
  • Edición en tiempo real
  • Generador de formularios
  • Gestión de SEO
  • Modelos personalizables
  • Pruebas A/B
  • Reactivo

Lista completa de Software para crear landing pages

Alternativas a Instapage

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Reseñas de Instapage

Todas las opiniones

Calificación general

4,5/5

Evaluación media

Facilidad de uso 4,6
Atención al cliente 4,3
Funcionalidades 4,3
Relación calidad-precio 4,1

Evaluar software

Comparte tus experiencias con otros compradores de software.

¡Escribe una reseña!
Richard B.
Marketing y publicidad
  • Calificación global
    5 /5
  • Facilidad de uso
    Sin valoración
  • Características y funcionalidades
    Sin valoración
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    Sin valoración
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 28-04-2015

"Easy to build high performing landing pages for PPC campaigns"

Comentarios: General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Puntos a favor: Very easy to use. Very flexible. Great templates. Fast loading pages.

Contras: I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Respuesta de proveedores

por Instapage el 28-04-2015

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.

The form bumping bug has been reported and will be fixed with the next live push.

The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.

We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at [email protected]

Again, thank you so much for your time :)

Cheers!

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 28-04-2015
Tanya G.
Blogger
Formación profesional y coaching, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
  • Calificación global
    4 /5
  • Facilidad de uso
    4 /5
  • Características y funcionalidades
    4 /5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 07-12-2019

"Finding the Right Sales Page Generator Takes Time"

Comentarios: Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Puntos a favor: Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Contras: Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

  • Fuente de la reseña 
  • Publicado el 07-12-2019
Shay H.
CEO
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Calificación global
    5 /5
  • Facilidad de uso
    5 /5
  • Características y funcionalidades
    5 /5
  • Asistencia técnica
    5 /5
  • Relación calidad-precio
    3 /5
  • Probabilidad de recomendación
    5/10
  • Fuente de la reseña 
  • Publicado el 01-11-2020

"Great software but the price is too high"

Comentarios: Great software that is probably the best in terms of features, ease of use and looks but for half the price you can get a product very close to it, and for me it was a deal-breaker and also for many of my clients.

Puntos a favor: Easy integration
Great editor
A lot of templates
Good support

Contras: Too expensive and prices go up every year
The Mobile version is ok but not perfect for mobile phones

  • Fuente de la reseña 
  • Publicado el 01-11-2020
Alex W.
Head of Marketing & Product
Internet, 11-50 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    1 /5
  • Facilidad de uso
    5 /5
  • Características y funcionalidades
    4 /5
  • Asistencia técnica
    1 /5
  • Relación calidad-precio
    3 /5
  • Probabilidad de recomendación
    1/10
  • Fuente de la reseña 
  • Publicado el 08-10-2018

"Good product with super BAD reliability"

Comentarios: Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Puntos a favor: Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Contras: Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

  • Fuente de la reseña 
  • Publicado el 08-10-2018
Vanessa alejandra R.
Digital Project Manager
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de un año
  • Calificación global
    4 /5
  • Facilidad de uso
    5 /5
  • Características y funcionalidades
    4 /5
  • Asistencia técnica
    5 /5
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 22-09-2020

"Easy way to create and manage landing pages"

Comentarios: My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form.
I recommend it 100% for those people who are starting to manage their company.

Puntos a favor: What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website.
Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

Contras: The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.

  • Fuente de la reseña 
  • Publicado el 22-09-2020