Omnisend

Best Email Marketing Software for our Ecommerce Brand!

Comentarios: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

Puntos a favor:

Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

Contras:

It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Great software with some quirks

Comentarios: My overall experience has been very good. My account manager is one of the best I have ever had from any service I have used. I think for the price it offers so many people a really good platform for their needs.

Puntos a favor:

Omnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.

Contras:

I think that there needs to be more customization ability in the email editor. Some competitors offer a much more robust email builder (for more advanced emails).

Many features

Comentarios: Overall I am satisfied!

Puntos a favor:

It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.

Contras:

The email content builder is glitchy. Fonts, colors, etc.

Personalized Support & Ease of Use

Comentarios: Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.

Puntos a favor:

Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!

Contras:

There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.

Easy newsletter for shopify customers and not only

Puntos a favor:

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Contras:

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.