--- description: ¿Qué piensan los usuarios de Leanplum? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Leanplum gracias a Capterra Chile. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Leanplum - Opiniones, precios y características - Capterra Chile 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [Leanplum](/software/155165/leanplum) # Leanplum Canonical: https://www.capterra.cl/software/155165/leanplum Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.cl/software/155165/leanplum?page=2) > Completa plataforma de marketing móvil que ofrece mensajería, automatización, edición de aplicaciones, personalización, pruebas A/B y analíticas. > > Veredicto: 9 usuarios lo han valorado con **4.1/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Leanplum? Los equipos de aplicaciones móviles con recursos limitados que necesitan aprovechar el ahorro de costos comprando y gestionando solo una tecnología. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.1/5** | 9 Opiniones | | Facilidad de uso | 3.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.6/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.9/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: CleverTap - **Ubicación**: Sunnyvale, EE. UU. - **Constitución**: 2013 ## Contexto comercial - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funciones - A/B Testing - Análisis del embudo - App Notifications - Automatización de marketing - Campañas de goteo - Creación de informes/análisis - Gestión de campañas - Marketing multicanal - Marketing por correo electrónico - Notificaciones push - Notificaciones web - ROI Tracking - SMS Notifications - Segmentación ## Opciones de asistencia - Asistencia 24/7 - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.cl/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.cl/directory/6/marketing-automation/software) - [Herramientas de analítica móvil](https://www.capterra.cl/directory/30936/mobile-analytics/software) - [Herramientas de notificaciones push](https://www.capterra.cl/directory/30969/push-notifications/software) - [Herramientas de mobile marketing](https://www.capterra.cl/directory/31308/mobile-marketing/software) ## Alternativas 1. [AppsFlyer](https://www.capterra.cl/software/156811/appsflyer) — 4.5/5 (138 reviews) 2. [Amplitude](https://www.capterra.cl/software/158741/amplitude) — 4.6/5 (67 reviews) 3. [CleverTap](https://www.capterra.cl/software/155737/clevertap) — 4.4/5 (59 reviews) 4. [Mixpanel](https://www.capterra.cl/software/158740/mixpanel) — 4.5/5 (145 reviews) 5. [Madgicx](https://www.capterra.cl/software/182983/madgicx) — 4.3/5 (58 reviews) ## Opiniones ### "Great software for mobile push notifications" — 5.0/5 > **Usuario verificado** | *9 de marzo de 2018* | Servicios financieros | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options. > > **Puntos en contra**: The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time. ----- ### "A great option for Channel Marketing" — 5.0/5 > **Aoife** | *25 de noviembre de 2019* | Telecomunicaciones | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts. > > **Puntos en contra**: As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months. ----- ### "Leanplum is powerful but definitely not a market leading in mobile marketing automation" — 3.0/5 > **Lucien** | *16 de mayo de 2024* | Tecnología y servicios de la información | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage. > > **Puntos en contra**: Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment. > > Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term. ----- ### "Great tool to understand how people use your product\!" — 4.0/5 > **Usuario verificado** | *28 de diciembre de 2022* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it\! > > **Puntos en contra**: None\! I think this software is good as-is. ----- ### "Leanplum gets the job done" — 5.0/5 > **Bree** | *19 de noviembre de 2019* | Redes informáticas | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Leanplum is a great feature that allows all messages to be stored and/or sent out to our user. > > **Puntos en contra**: Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.cl/software/155165/leanplum?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.cl/software/155165/leanplum) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Datos estructurados