--- description: ¿Qué piensan los usuarios de Social Animal? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Social Animal gracias a Capterra Chile. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Social Animal - Opiniones, precios y características - Capterra Chile 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing de contenidos](/directory/30796/content-marketing/software) > [Social Animal](/software/159302/social-animal) # Social Animal Canonical: https://www.capterra.cl/software/159302/social-animal Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.cl/software/159302/social-animal?page=2) > Social Animal es un software de marketing de contenidos de primer nivel que ayuda a los especialistas en marketing a multiplicar por 10 su retorno de la inversión de marketing de contenidos. > > Veredicto: 77 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Social Animal? Social Animal tiene características que atienden a los comercializadores de contenido B2B y a los comercializadores de redes sociales. También tiene planes para organizaciones de marketing pequeñas, medianas y grandes. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 77 Opiniones | | Facilidad de uso | 4.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.6/5 | Basado en las opiniones generales | | Funciones | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Social Animal - **Constitución**: 2016 ## Contexto comercial - **Precio inicial**: US$49,00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funciones - Campañas multicanal - Programación de publicaciones ## Opciones de asistencia - Chat ## Categoría - [Herramientas de marketing de contenidos](https://www.capterra.cl/directory/30796/content-marketing/software) ## Alternativas 1. [Jasper](https://www.capterra.cl/software/217242/jasper) — 4.8/5 (1854 reviews) 2. [Writesonic](https://www.capterra.cl/software/219972/writesonic) — 4.8/5 (2102 reviews) 3. [Wix](https://www.capterra.cl/software/169007/wix) — 4.4/5 (10606 reviews) 4. [Semrush](https://www.capterra.cl/software/151962/semrush) — 4.6/5 (2316 reviews) 5. [Hootsuite](https://www.capterra.cl/software/121701/hootsuite) — 4.4/5 (3795 reviews) ## Opiniones ### "Buzzsumo in the making" — 5.0/5 > **Pedro** | *14 de septiembre de 2020* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: As a marketing person, I've always had other marketeers pointing me towards Buzzsumo. And I got them. It's really useful to learn what each specific market is doing (content-wise) at any given moment. It's a great way to understand what's working and what's not. What's becoming viral and what vanishes without anyone to even notice it. That's how important a tool like Buzzsumo was. But this is not about Buzzsumo. Because what happens is that imagine Buzzsumo... Or a tool with the potential of Buzzsumo... But at a fraction of its price. To make it clear, I got Social Animal when they launch on Appsumo, meaning that I got a tone of value for a small amount. Saying this, the tool is great. And allows me to be on top of what is being produced in my desired industries. I love how they allow me to pick industries and keywords, making the content they give me back a lot more relevant. If you have a content or advertising role, this is a great tool to help you be on top of your competitors or your client's competitors. Learn what they're doing, and see what's working. > > **Puntos en contra**: As any other software, you always have a bit of a learning curve. Although we're talking about a recent software, they already offer lots of options. Meaning that to get the most from the tool, you'll have to dig in. I'm probably using only 40% of the tool, but those 40% are of incredible value. ----- ### "Very good BuzzSumo alternative" — 5.0/5 > **Jason** | *20 de julio de 2020* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: I can search by keyword and find top ranking articles across social media that have been shared. I can sort and filter those articles to find just the type of content I need for my research. My keywords and searches are saved. So, when I log back in tomorrow, all I have to do is pick back up where I left off. I can also search by influencer. This gives me the ability to find social accounts that I can reach out to to help me amplify my content. > > **Puntos en contra**: I only use Social Animal for two purposes. I have found SA very useful for those two activities and have not found any CONS in those two features that I use. > > From the signup to first use, it is a smooth experience. I got to searching content very quickly. ----- ### "The core functionality of finding keyword-relevant content is severely lacking" — 2.0/5 > **Solomon** | *21 de julio de 2020* | Marketing y publicidad | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: I use two other services that pull in content based on target keywords, and this is both the most expensive, and the least effective. I can punch my keywords into Google News or Twitter Search and get exponentially more, and better, results. I'm got the lifetime license, so I hope it gets better. > > **Puntos en contra**: What I said above - the whole reason I got this is I thought it would alert me to content with certain keywords getting shared on social media, but it's really very bad at it. > > The software is easy to use. It just doesn't work well. Awario doesn't work the same way, but brings in orders of magnitude more content on the exact same keywords. ----- ### "Good Content Research Tool" — 4.0/5 > **Chelsea** | *10 de enero de 2026* | Salud, bienestar y deporte | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Social Animal helps uncover trending content, influencers and competitor insights, with strong content research and daily alerts for key topics. > > **Puntos en contra**: There’s a learning curve and some filters and UI feel a bit clunky, plus results may be limited in niche topics or languages. > > Social Animal is a powerful content research tool that boosts insights and trend tracking, but it can feel complex and less polished than bigger competitors. ----- ### "Great Feature Set. Excellent alternative to expensive competitors" — 5.0/5 > **Jason** | *20 de julio de 2020* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Really great feature set for the price. Many of Social Animals competitors charge 3x-5x for basically the same features. > > **Puntos en contra**: The UI/UX could use some improvement. the features are there, just sometime difficult to find. Specifically, from the Dashboard, I would prefer to see "Projects" towards the left possibly in a tabular format instead of having to choose from a picklist far to the right. > > Great tool at a great price. They make improvements on a regular basis. Should be part of every digital marketers toolbox. ----- Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.cl/software/159302/social-animal?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.cl/software/159302/social-animal) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Datos estructurados