ActiveCampaign

ActiveCampaign

Por ActiveCampaign

¿Quién usa ActiveCampaign?

Más de 100 000 pequeñas y medianas empresas se han beneficiado del uso de ActiveCampaign.

¿Qué es ActiveCampaign?

ActiveCampaign combina el poder del marketing por correo electrónico, la automatización de marketing y la automatización de ventas/CRM. Podrás crear potentes procesos automáticos de marketing y ventas que se adapten para crear clientes más leales y fieles.

Envía boletines informativos, diseña hermosas campañas por correo electrónico y mantente comunicado con tus contactos y clientes.

Automatiza el marketing utilizando datos personales y de comportamiento sobre los contactos.

Cierra ofertas más rápido con esta nueva y refrescante relación con los clientes.

Información sobre ActiveCampaign

ActiveCampaign

http://www.activecampaign.com

Fundada en 2003

Resumen de precios de ActiveCampaign

ActiveCampaign no tiene versión gratuita, pero ofrece una prueba gratis. La versión de pago de ActiveCampaign está disponible a partir de US$15,00/mes.

Precio inicial

US$15,00/mes

Versión gratuita

No

Prueba gratis

Implementación

En la nube, SaaS, web

Móvil: nativo de iOS

Móvil: nativo de Android

Formación

En persona

En directo en línea

Seminarios web

Documentación

Asistencia

Horas laborables

En línea

Funciones de ActiveCampaign

Herramientas de automatización de marketing
Análisis y seguimiento del ROI
CTA personalizables
Campañas de goteo
Contenido dinámico
Evaluación de clientes potenciales
Inteligencia de ventas
Marketing de búsqueda
Marketing social
Pruebas A/B
Páginas de aterrizaje y formularios web
Segmentación
Seguimiento de visitantes de la web
Autorrespondedores
Biblioteca de imágenes
Campañas de goteo
Conformidad CAN SPAM
Contenido dinámico
Correo electrónico activado por evento
Correos electrónicos optimizados para el formato móvil
Creación de informes/análisis
Editor de correo electrónico WYSIWYG
Encuestas de cliente
Gestión de listas
Gestión de modelos
Gestión de suscriptores
Pruebas A/B
Páginas de aterrizaje y formularios web
Acceso móvil
Almacenamiento de documentos
Evaluación de clientes potenciales
Gestión de tareas
Gestión del territorio
Integración de automatización de marketing
Integración de chat interno
Integración de redes sociales
Marketing por correo electrónico
Presupuestos y ofertas
Segmentación
Sistema de calendarios o recordatorios

Reseñas de ActiveCampaign

Mostrando 5 de 570 reseñas

En general
4,5/5
Facilidad de uso
4,2/5
Atención al cliente
4,3/5
Funcionalidades
4,4/5
Relación calidad-precio
4,4/5
Joan M.
Copywriter
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 28-05-2020

"Solo necesita mejorar el editor"

Comentarios: La estoy explotando poco, la verdad. Tengo un autoresponder y monto lanzamientos propios. Envío la newsletter mensual desde ahí y hago crecer la base de datos. No estoy trabajando muy a tope el email marketing, cosa que debería... Pero todo llegará.

Puntos a favor: Muuuy bien las opciones de segmentación al enviar campañas y el montaje de embudos. Tiene muchas opciones y no es especialmente complicado. Se basa en etiquetas y listas, lo cual está genial porque da muchas alternativas.

Contras: Sin duda, el editor de emails. Cuando vas a escribir uno no funciona muy allá y parece bastante arcaico. Es muy raro que una herramienta tan completa tenga ese editor tan flojo.

  • Fuente de la reseña 
  • Publicado el 28-05-2020
David j. B.
Managing Director
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 02-03-2020

"If you had to recommend one marketing automation tool for small business, here it is"

Comentarios: I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Puntos a favor: You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Contras: There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

  • Fuente de la reseña 
  • Publicado el 02-03-2020
Peggy M.
Director of Marketing
Edición, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 20-06-2020

"Extremely User Friendly and Subscription Comes with Great Support"

Comentarios: When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.

Puntos a favor: I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.

Contras: For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.

  • Fuente de la reseña 
  • Publicado el 20-06-2020
Charles S.
General Manager
Hostelería, 13-50 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    2/5
  • Facilidad de uso
    1/5
  • Características y funcionalidades
    2/5
  • Asistencia técnica
    1/5
  • Relación calidad-precio
    2/5
  • Probabilidad de recomendación
    0/10
  • Fuente de la reseña 
  • Publicado el 02-11-2019

"Disorganized & Frustrating"

Comentarios: Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Puntos a favor: Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Contras: The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

  • Fuente de la reseña 
  • Publicado el 02-11-2019
Kevin J.
Digital Marketing Strateeg
Marketing y publicidad, 13-50 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    4/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 19-06-2020

"The automations work like a charm"

Comentarios: We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Puntos a favor: The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Contras: I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

  • Fuente de la reseña 
  • Publicado el 19-06-2020